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Labeling switch nets savings

Minute Maid is in the process of switching from in-mold labels to heat-transfer decoration on all 1-gal high-density polyethylene bottles for its popular Hi-C beverages. According to Ernest Dunlap, manager of packaging at the Houston-based beverage firm, the change aims to reduce unsaleables at retail.

The problem with unsaleables grew out of the IML process itself. Unlike heat-transfer labeling, which is a post-mold process, IML involves the subtle displacement of plastic around the label when the bottle is blown. This, says Dunlap, can make the bottle susceptible to drop-failure, which can lead to bottle damage during distribution and, consequently, unsaleables at retail.

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