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Digital Press Delivers on Corrugated

This leading West Coast packaging converter has launched a new digital corrugated solution that brings speed to market and scores sustainability points, too.

Golden West's new digital press brings fast turnaround for customers in the wine and spirits segment.
Golden West's new digital press brings fast turnaround for customers in the wine and spirits segment.

Strategically located in California’s wine country, Golden West Packaging Group recently installed an HP PageWide C500 digital corrugated press in its Livermore site. The high-volume, water-based digital solution is delivering new production agility, enabling GWPG to react quickly to fulfill packaging orders for key clientele in the wine and spirits market segment. GWPG also supplies packaging for agriculture and specialty foods, including a wide variety of products that require agility and speed to market.

 “The HP C500 is changing the rules of the game with substantially faster package supply,” says Brian Fellows, VP of Sales and Director of Digital at Golden West Packaging Group. “Our customers now have new freedom and the flexibility to do what they want, when they want it.”

GWPG supplies a wide range of digitally printed products, including corrugated cases, trays, pallet skirts, case sleeves, headers, and displays to the wine and food industry. GWPG also supplies a wide variety of custom boxes for computers including HP. GWPG supplies the West Coast, Mexico, and far beyond.  

According to Fellows, lead times using the C500 solution can be reduced to 10 working days or fewer, compared to several weeks using traditional methods requiring plates and tooling. In addition, by leveraging their range of digital solutions, GWPG can fulfill orders as small as a quantity of one to millions.

Direct-to-consumer, subscription, and on-line purchases including home delivery, especially for the holiday season, are also driving demand for flexibility in printing that can be fulfilled by digitally printed solutions, notes Fellows. “We don’t see how analog methods of printing will be able to keep up with this demand,” he said.

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