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Pregis, a distributor in protective packaging, mailing and bagging, and flexible packaging solutions, has expanded its EasyPack on-demand paper portfolio with the introduction of GeoTerra paper in white. This curbside-recyclable, wrappable solution provides light cushioning protection with a clean, minimalist aesthetic—ideal for companies seeking to deliver an unboxing experience that reflects their brand identity.
The white GeoTerra paper offers a sleek alternative to the original Kraft option and complements minimalist design trends favored by high-end brands. As it’s dispensed, the paper expands into an interlocking lattice structure that cushions products, delivering all-around protection in transit.
“In today’s e-commerce landscape, packaging is often the first physical brand interaction, so presentation carries weight,” says Daché Davidson, Chief Marketing Officer at Pregis. “For premium beauty, wellness, and lifestyle brands, minimalist white packaging isn't just a design choice—it’s a strategic extension of brand values. Consumers prioritize clean ingredients and sustainable lifestyles, so they expect packaging to reflect those choices. White GeoTerra offers a clean aesthetic and elevated unboxing that delights customers and aligns with modern branding and sustainability.”
GeoTerra paper is ideal for protecting a range of products, including nutraceuticals, cosmetics, and home goods, combining reliable protection with aesthetic. The white finish reinforces a refined image and contributes to a cohesive, elevated customer experience that fosters brand loyalty.
Beyond aesthetics, GeoTerra is designed to support operational efficiency. The paper ships in compact, stackable rolls that reduce warehouse space and are easy to load. It runs on manual and powered GeoTerra dispensers and features an intuitive packing method, making it suitable for fulfillment environments ranging from ship-from-store operations to high-volume distribution centers.
“We’re thrilled to expand the GeoTerra line with a solution that offers even greater versatility for our customers,” Davidson says. “With the new white option, brands can enhance presentation, improve sustainability and optimize operations—aligning packaging choices with broader business goals—delivering value without compromise.”
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