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Trade show 'shot' scores

Kwik Goal managers visited a trade show to find new packaging for their soccer goals. They came home with better protective packaging and a way to reduce hands-on labor costs.

Unless someone works in a park district or school, few people come into contact with packaging of soccer goals. In fact, such products, which are made of painted steel pipe and netting, are so ungainly to handle, it’s difficult to understand how they could be packaged.

Anthony Caruso, president of Kwik Goal Ltd., Quakertown, PA, knows how tough it is to protect these products, and so does his production manager, Pete Noneman. That’s why they went to EastPack in 2000. At the time, their workers were using corrugated pads, bubble sheet, stretch-wrap film, plastic caps, and strapping tape in a variety of combinations to try to protect the ungainly parts. Not only was the process very labor intensive, it also didn’t afford as much protection as the company wanted.

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