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Protective Packaging Demand Grows During Pandemic

Consumer demand for protective and hygienic packaging during the COVID-19 pandemic has brought new innovations in the areas of sleeve, film, and cardboard coatings.

CANtastic hygienic sleeve for aluminum cans
CANtastic hygienic sleeve for aluminum cans
The PackHub

ThePackHub’s latest report tackles the latest packaging innovation trends with a global view.  The recently published Global Packaging Trends Compendium 2021 details more than 550 packaging innovations and is grouped into nine trend sections.  There’s a big focus on sustainability with many brands, retailers and suppliers introducing new initiatives as they work towards challenging environmental targets. Another notable area of change is the number of initiatives related to consumer behavioural changes associated with the COVID-19 pandemic. Df67373a 40ee 4858 Bff3 5796f5ec4b1cThere has been an increase in new introductions that tackle an apparent rise in consumer packaging hygiene converns. Some operators have taken the opportunity to introduce varnishes and lacquers to reduce the potential for COVID-19 viral transfer. Some packaging-free initiatives have also been reversed with consumer fears of COVID-19 contamination to be replaced with fully-wrapped produce once again. There has also been a proliferation in hand sanitiser packaging innovations with ease of dispensing, on-the-go convenience and reusability being recent drivers for change.


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Can sleeve aims to protect and promote  - CL Label have launched CANtastic, a sleeve-based construction aimed predominantly at giving aluminium cans maximum hygiene. The sleeve incorporates a removable top which guarantees complete protection through the supply chain from production to on-shelf in retail. The advent of COVID-19 has changed many consumers’ perception of hygiene and food safety, and improving this is seen as a priority for many food manufacturers. A recent IPSOS survey found that two-thirds of consumers are concerned with the safety of food and its packaging. Cans utilising CANtastic can be recycled in the same manner as normal cans, as the PP or PET sleeve will be burnt off during the recycling process due to the high temperatures involved. CCL expect interest in the format initially from the hygiene and food safety aspect but in the future see opportunities from increased branding and consumer communication, including promotions and competitions due to the additional space available on pack.

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