Conagra Brands has introduced a new package design for its Swiss Miss Hot Cocoa line, representing the first major hot cocoa brand to move from round canisters to a more eco-efficient recyclable cube. Created in partnership with Berry Global’s Blue Clover Studios, the new, light-blue easy-grip container is made of recyclable polypropylene with a wraparound in-mold label and a space-efficient tapered cube design that, based on an analysis conducted by Berry Global, reduces the carbon footprint associated with manufacturing and transporting the hot cocoa containers by 15%. The new package design will initially be used for Conagra Brands’ 38-oz size Swiss Miss Milk Chocolate Hot Cocoa Mix.
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“This redesign is an important step forward on our sustainable packaging journey,” says Katya Hantel, Senior Director of Sustainable Development at Conagra Brands. “We will adopt the recyclable cube design over the next several years, supporting Conagra’s target to make 100% of its plastic packaging renewable, recyclable, or compostable by 2025.”
