Dairy-free butter alternative positioned as light and bright

Family (and friends) has completed a major refresh for Pure, a premium U.K. dairy-free alternative to butter from Kerry Foods.

Pw 29943 Butter

Says LovelyPackage.com, Kerry commissioned Family (and friends) to develop new branding, as awareness of Pure as an everyday and tasty alternative to butter was found to be very low outside of the dairy-intolerant market. Pure wanted to convey to the broader health-conscious consumer base that dairy-free leaves you feeling lighter and brighter and is not just for people with allergies or dietary problems.

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