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In 1992, CEO Tony Cook began working for a small labeling company in Grand Rapids. After two years, he decided to begin a new journey by starting his own label brokerage company, where he networked with over 30 label companies nationwide. Since then, Great Lakes Label has grown from a label brokerage into a manufacturing company that produces labels, distributes machines, including The Label Gator, and provides installation and support. Great Lakes Label has in-house departments including R&D, Graphic Design, Art and Quality Assurance with 70 employees. This ensures that all designs and labels are created with the newest technology, and produced at the highest quality.