Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Do uninviting labels jeopardize sales of good beers?

One author’s observations suggest this possibility. Consumers may be turned off by unappealing graphics and question brew quality when certain information is absent.

The marketing muscle of the label is well-known among brand stewards. A great label can give a product “pick-up power” and get it into the shopper’s cart—at least the first time. Beer is a case in point.

What happens when the quality of the label doesn’t match the quality of the product? A blog called beer(en)stein found, anecdotally, at least, that poorly designed labels could hurt sales of well-crafted beers. Take a look at what this author says are the important pieces of information that should be on a label to indicate the brewer is serious about making a quality beer.

Simplicity is “in” in labeling. Give consumers only the most essential information, and tell them a story that compels them to become buyers of your product. But this article makes a good point. When the label design doesn’t sit well with consumers, and key information is missing or incomplete to help guide consumers’ decision-making, they might well perceive that the quality of the beer inside is questionable.

Smart Filling Equipment Selection Guide
Discover the six critical factors that determine filling equipment success and avoid costly selection mistakes that drain profits.
Read More
Smart Filling Equipment Selection Guide
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce