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Advantage: Full-Body Sleeve Labels

This summer, Penn Racquet Sports, Phoenix, AZ, is launching three- and four-counts of new HEAD-brand tennis balls packaged in PET cylindrical containers with full-body shrink sleeves supplied by ITW Auto-Sleeve (www.itw-autosleeve.com).

The containers are sealed with metal pull-tops and plastic recloseable overcaps. For competitive reasons, Penn preferred not to reveal other packaging suppliers or specifications. Targeted for international markets, the new balls are designed to meet the needs of many different playing styles and court surfaces throughout the world.

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