Tea with a twist: on-can photography

With improving printing techniques, photo-quality images are beginning to appear on packaging on shelves around the store.

Pw 5819 Steaz Tea

These razor-sharp images are providing marketers the extra shelf pop they need to give their brand an edge.

A new wrinkle in this trend, seen in beverages, is photographic images being printed directly on the can. Typically, images and graphics are printed on shrink-sleeve labels, which are then adhered to bottles and cans.

Healthy Beverage Co., Newtown, PA, is one brand owner introducing cans printed with photographic images. The company is rolling out its Steaz Organic Iced Tea line, devoting a significant part of each 16-oz can to photography of fair-trade farmers in Sri Lanka, China, and Africa who provide the tea.

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Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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