Packaging delivers for pharmaceutical and medical firms

A ‘talking’ prescription pill bottle, GlaxoSmithKline’s contract-packaged medication for AIDS, and a medical device-drug hybrid that contains, mixes, and injects medicine in one unit are among five innovative packaging solutions.

A patient presses and holds the button to hear those details on the 'talking' bottle.
A patient presses and holds the button to hear those details on the "talking" bottle.

Imagine the challenge a visually impaired person faces when he or she picks up a traditional medicine bottle, not sure how often the drug should be taken, what its potential side effects might be, how many refills remain on the prescription, and so on. In the past year or so, that challenge has been made easier for patients at the U.S. Department of Veterans Affairs Illiana Healthcare System in Danville, IL.

In that time, the veterans hospital and in- and out-patient clinic has employed “Rex,” a talking pill bottle that enables patients to push a button on the bottle and hear prescription information. Patients can readily feel the button because it is mounted on a “ridge” molded into the bottle and base. As the patient presses and holds the button, he or she hears a human-like, computer-generated voice say the patient’s name, identify the drug in the bottle, the drug quantity, usage directions, potential side effects, prescription number, and how many refills remain.

Rex was originally developed by MedivoxRx Technologies, a company founded in 2000. The impetus behind Rex’s creation was discussion between a VA pharmacist and a VA Visual Impairment Services Team (VIST) coordinator who recognized the need for a device to assist seeing-impaired individuals. MedivoxRx is now a division of Wizzard Software Corp., following Wizzard’s April 2004 acquisition. Wizzard is recognized in the field of speech technology development. The company developed the technology Rex uses to provide verbal instruction to sight-impaired patients.

“We probably have as many as 50 sight-impaired patients using these bottles,” says Bob Dickinson, supervisory pharmacist in outpatient pharmacy at the Danville facility. “At the pharmacy, we put a bottle into an inexpensive recording device, push the button, and the pharmacist says the information into the device. We began using this about a year or year-and-a-half ago after our sight-impaired coordinator attended a conference where several systems were presented to help blind patients ‘read’ their medicine bottles.”

One of those systems used radio-frequency identification (RFID) to enable patients to use a handheld scanner to read information embedded on a bottle label. That system was used at Hines Veterans Hospital in the Chicago area.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce