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'Tis the season

Newly revised graphics now decorate Smith Dairy's 30- and 11-oz bottles of premium and low-fat Moovers-brand eggnog. Both products from the Orrville, OH-based dairy are ultra-pasteurized to offer 120-day shelf life. The refrigerated products reached store shelves in mid-October.

Pw 13877 We Nog

Full-body shrink labels are 2-mil polyvinyl chloride printed by gravure in eight colors from Seal-It. Graphics were designed by Smiley Hanchulak. The square bottles are constructed of amber PET.

"Last year, when we first introduced our egg nog in these bottles, our sales went up dramatically," says Penny Baker, marketing manager for the dairy. "This year, we expect to sell even better."

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