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Marketing milk in aluminum cans

From now through early next year, consumers in selected Florida test markets will be able to purchase shelf-stable chocolate milk in a two-piece aluminum can.

Pw 15648 Milkhi

Dairy Farmers of America is filling the 11-oz milks under the brand name National Milk, selling it through vending machines in locations such as hotels, motels, and hospitals.

“I don’t think anybody’s done exactly this before,” says Edward Tilley, vice president of business development for DFA, a Kansas City-based co-op with 25귓 members operating in 45 states. “But we had the technology and equipment in place to do it because we already produce retorted products for Starbucks, and for products such as adult nutritional beverages and infant formulas,” he notes. “As part of a dairy co-op, we knew that the dairy industry was interested in shelf-stable milk. So we formulated a product, put it in a can, and we’re marketing it.”

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