Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

India poised for "revolution" in food packaging

Advanced packaging technologies, and a shift to using packaging as a branding tool, will drive growth through 2015, says Datamonitor report.

Pw 4274 Webindiaflag
Demographic changes, coupled with new eating habits, are driving shift with four trends emerging … ”convenience of usage, freshness and improved shelf life, sustainability, and packaging as a tool to position and promote the brand,” according to the report, Innovations in Packaging--Emerging Opportunities in the Indian Food Industry.

Aseptic packaging and retort pouches (which already exist in India but are not widely used), will provide longer shelf life, but a key change is in package design strategy.

Pinaki Mukherjee, lead consumer consultant at Datamonitor, is quoted, "Traditionally, product packaging has not been seen as a vehicle to promote the brand--while it is changing now.”

Get your daily dose of global packaging trends, follow me on Twitter .


Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO