Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

India poised for "revolution" in food packaging

Advanced packaging technologies, and a shift to using packaging as a branding tool, will drive growth through 2015, says Datamonitor report.

Pw 4274 Webindiaflag
Demographic changes, coupled with new eating habits, are driving shift with four trends emerging … ”convenience of usage, freshness and improved shelf life, sustainability, and packaging as a tool to position and promote the brand,” according to the report, Innovations in Packaging--Emerging Opportunities in the Indian Food Industry.

Aseptic packaging and retort pouches (which already exist in India but are not widely used), will provide longer shelf life, but a key change is in package design strategy.

Pinaki Mukherjee, lead consumer consultant at Datamonitor, is quoted, "Traditionally, product packaging has not been seen as a vehicle to promote the brand--while it is changing now.”

Get your daily dose of global packaging trends, follow me on Twitter .


Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce