• Because existing storage systems are built for current package formats, consumers expressed strong resistance to packaging changes for home entertainment products (in particular CD jewel cases).
• Improved produce freshness retention and product protection generated some of the most enthusiastic consumer response.
• Although consumers expressed frustration over opening/accessing medicinal packaging (blister cards in particular), they noted some level of understanding that the difficulty was a cost-of-entry for tamper-resistance/ child-proofing assurances.
• A flexible pouch with a valve garnered widespread interest, as consumers were able to apply its use to several product categories.
• Consumers’ familiarity and overall satisfaction with the stand-up pouch prompted additional usage applications.
• For the most part, consumers are not averse to blister packaging.
For a copy of “Consumer Preferences in Packaging,” email FPA at [email protected].
