The trend of online shopping, which accelerated with the pandemic, is here to stay and will continue to grow, as shoppers become increasingly comfortable with virtual buying formats. That’s according to AMC Global, which advises that as brands update or launch new products, the online shopping environment must be considered in packaging design. Using insights gathered from market research, AMC has compiled the top five packaging considerations for successfully selling online.
1. Design for the digital shelf: Because product packaging may appear much smaller in the digital environment, simplified versioning may be necessary. Product packaging that has been more traditionally designed for in-store and on-the-shelf presence may not be the best approach to meet the online shopper. You must be able to grab attention online with strong, noticeable package images and messages that are clear in purpose, easy to read, and easy to understand.
2. Create clear and concise claims: Online shoppers can’t pick up your package to read long paragraphs describing the benefits of the product or to inspect ingredients effortlessly. Since your package can’t be handled and inspected, the product claims need to be clear and simple, and content lists must be readily apparent. Your package and digital presence must provide all the information necessary for virtual decision making.
