P&G’s haircare brand Herbal Essence landed the top spot for Best of Show—Packaging Innovation at the 2020 PAC Global Leadership Awards for its tactile marked shampoo and conditioner bottles. With the goal of improving accessibility, Herbal Essence shampoo and conditioner bottles are indented with stripes and circles during the laser marking process. The touch navigation system alleviates in-shower confusion and helps consumers, especially those with vision impairments, confidently perform daily tasks. P&G says it is the first mass hair care brand to introduce tactile markings.
The other highest honor was taken by Pigeon Brands, which won the Best of Show—Brand Marketing PAC Global Leadership Award for their work with Dainty Foods. According to PAC, the premium black and sepia packaging won judges over for its ability to transform rice into a luxurious product while breaking out in a highly competitive category. Small details including photography evocative of the country of origin of the variety, improvements to the bag’s performance and easily identifiable brand blocking were catalysts to its success.
PAC Packaging Consortium (PAC), is a Canadian not-for-profit packaging association with over 2,400 members, and has remained a unified voice in the packaging community for over 70 years. PAC members receive a member rate for their competition entries, as well as all other PAC education and events. For more information on PAC and other 2020 winners, visit www.pac.ca.
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