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P&G's Herbal Essences, Pigeon Brands, Top 2020 PAC Awards

P&G’s haircare brand Herbal Essence and Pigeon Brands’ Dainty Foods won Best of Show in the 2020 PAC Global Leadership Awards.

P&G Herbal Essence
P&G Herbal Essence

P&G’s haircare brand Herbal Essence landed the top spot for Best of Show—Packaging Innovation at the 2020 PAC Global Leadership Awards for its tactile marked shampoo and conditioner bottles. With the goal of improving accessibility, Herbal Essence shampoo and conditioner bottles are indented with stripes and circles during the laser marking process. The touch navigation system alleviates in-shower confusion and helps consumers, especially those with vision impairments, confidently perform daily tasks. P&G says it is the first mass hair care brand to introduce tactile markings.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
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List: Digitalization Companies From PACK EXPO
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report