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Packaging technology on display

Once again the DuPont Awards competition attracted the best and the brightest where advancements in plastic packaging technology are concerned.

Pw 14224 We 01 Raging Cow

In the Sixteenth DuPont Awards competition, a decidedly generous group of judges handed out 19 awards and three Special Citations, up from just 10 awards in 2001 and 14 awards in 2002.

Food and pharmaceutical/medical packaging always make a strong showing in the DuPont Awards, and this year was no exception. Among the 19 winners were nine food and five pharma/medical packages. One of the gold award winners in the food category, a silicon oxide-coated retortable pouch for rice, took home the prestigious Diamond Award for being judged most innovative package of all. Go here for more on this package and others previously covered by Packaging World.

Another gold award winner in the food category, Dr Pepper/Seven Up’s Raging Cow, represents a true milestone where packaging in America is concerned. The 14-oz multilayer blown barrier bottle is not the first plastic bottle ever in this country to be filled aseptically with a low-acid product. That distinction belongs to Abbott Laboratories’ Ross Products Div. of Columbus, OH, where Similac infant formula has been filled in 1-qt plastic bottles on a Bosch system since 1998. But filling speeds at Ross Products are in the 100/min range. Raging Cow, on the other hand, is filled at twice that speed, and that’s what makes it a first.

Filling the Raging Cow bottles for Dallas-based Dr Pepper/Seven Up is Jasper Products of Joplin, MO. Jasper used Dover Brooks Associates of Chester, NY, as process authority to have its 2541c application filed, reviewed, and accepted by the LACF (Low Acid Canned Foods) Div. of the U.S. Food and Drug Administration before product filled on its Tetra Pak LFA-20 system could go to market. The application was accepted last November, and Raging Cow started reaching store shelves in March of this year. A national rollout is now underway, and apparently the Tetra Pak line at Jasper is pretty much dedicated to meeting that push.

With a six-month shelf life at ambient temperatures, Raging Cow is a perfect fit for the Dr Pepper/ Seven Up distribution network.

“The bottlers distributing our [carbonated soft drink brands] use trucks that aren’t refrigerated,” says Kendall Yorn, director of packaging at Dr Pepper/Seven Up. “Raging Cow fits right in.”

“That fundamental fact of distribution was a key driver in our search for a truly shelf-stable format rather than mere extended shelf life technology,” adds Eric Gold, director of project engineering and innovation implementation. “With ESL technology, product must be refrigerated, so we would have needed a whole new supply chain.”

Though shipped and stored at ambient temperatures, Raging Cow is always merchandised in a refrigerated format, primarily at convenience stores. Currently, no multipacks are in the picture. Consumers pay $1.49 for a 14-oz serving.

At Jasper’s Joplin plant, multilayer extrusionblown bottles are supplied through the wall by a 12-station Graham Packaging wheel. The 24-g bottle has a six-layer construction consisting of high-density PE/tie/ethylene vinyl alcohol/tie/carbon black/HDPE. The carbon black provides protection against potentially damaging light, while the EVOH keeps oxygen out.

Bottles drop from the Graham wheel in pairs joined at the neck finish. These pairs are separated by a trimming machine and then stored in inventory until the Tetra Pak filler is ready for them.

A linear machine, the LFA-20 at Jasper Products holds bottles by the neck in a bottle-transport mechanism that carries bottles through hydrogen peroxide sterilization, filling, and induction sealing stations. Only a small chamber needs to be kept under aseptic conditions, so the LFA-20 measures just 8x10 m (26’x32’).

Also catching the judge’s attention was the 38-mm flip-top closure on the Raging Cow bottle. It was supplied by Tetra’s Novembal Div. Applied over the induction-sealed foil membrane that the Tetra system applies, the injection-molded HDPE closure has a hinged top that can be flipped open with one hand. The closure needn’t be removed, either, to peel off the induction-sealed membrane. The closure also has a tear-away TE band.

Cohesive sealing

Winning silver in the food category was Sure-Peel cohesive lidding from Alcoa Flexible Packaging. Test-marketing of the award-winning material, begun in September 2001, was for a Musselman’s brand applesauce product, marketed by Knouse Foods of Peach Glen, PA. Positive results following the test have led Alcoa to substitute the new technology for the original adhesive Sure-Peel lidding spec.

In both its original (adhesive) and its improved (cohesive) versions, Sure-Peel technology is used for hot-fill or cold-fill aseptic applications that require high-barrier lidding that can be sealed to PP, PE, or PE copolymers. The idea is to enhance product accessibility by providing an easy-to-peel membrane yet also ensure that, before the container reaches the consumer, seal integrity throughout distribution prevents leakers and spillage.

In its original adhesive version, Sure Peel consisted of a primer/1.5-mil foil/adhesive/1-mil patented film. It was heat-sealed to a single-serve plastic cup. As consumers opened the container by pulling the lidding off, the patented film layer in contact with the cup would remain attached to the cup. The adhesive bond between the patented film layer and the foil would break, so the foil would peel away and provide access to the contents.

Alcoa’s newest generation of Sure-Peel technology uses an extrusion rather than an adhesive process to mount the patented layer of film to the foil. This makes it easier to peel the foil from the patented layer, which once again remains on the cup. But despite the easy-peel characterisic, seal integrity is still maintained throughout distribution. In fact, because extrusion-mounting produces a finished lidding material that’s thicker than the adhesive-mounted version, the added cushion effect during heat sealing seems to yield even tighter seal integrity than was achieved before.

In the case of the Musselman’s container, Alcoa sends cohesive lidding rollstock to KraftSeal, a converter that prints the material flexographically and then cuts and stacks individual lids from the roll. These stacks are fed to an Autoprod system that fills the cups with applesauce and heat seals lids to cups.

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