The rigid plastic packaging industry is reacting to new challenges, including competition from innovative flexible packaging designs and new markets in transition economies . That’s according to "The Future of Rigid Plastic Packaging to 2024," a new report from Smithers Pira, that forecasts rigid plastic packaging sales will grow from a projected $181.1 billion in 2019 at an annual rate of 4.2% to reach $222.4 billion in 2024.
The report identifies the following key drivers and trends for the rigid plastic packaging industry:
- Lifestyle and social influences: Lifestyle and social influences are driving consumer demand for convenience products packed in rigid plastic packaging.
- Cost and availability of materials: The cost and availability of standard thermoplastics has a major impact on the profit margins of rigid plastic packaging processors.
- Rigid plastics replace traditional packaging materials: Rigid plastic packaging will continue to benefit from the drive by brands to replace materials like glass and metal with lightweight, cost-effective, and high-performance plastic materials in various markets.
- Rigid plastic packaging challenged by flexibles: Flexible packaging has gradually taken market share from rigid plastic packaging formats in many different end-use applications.
- Sustainable packaging: Brand owners and retailers are responding to consumer demand for more sustainable packaging to reduce the environmental impact of packaging.
- Consumer concern about food waste and food safety: The packaging industry has introduced various active and intelligent packaging technologies in response to this concern.
- Regulatory developments for packaging and packaging waste: The European Union has introduced regulations in relation to food contact, recycling of packaging waste, and greater use of recycled plastics in product packaging. PW