Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Interactive Can for RTC Cocktail Encourages Social Connections

New vodka-based canned cocktail Meet Your Destiny from 0.2 SIPS comes in a can sized for sharing that also allows consumers to share ‘deets’ directly on the package.

Meet Your Destiny comes in a 12-oz can, designed for sharing, that offers room on the back to connect with other consumers.
Meet Your Destiny comes in a 12-oz can, designed for sharing, that offers room on the back to connect with other consumers.

California-based designer and entrepreneur Holly Riddel is on a mission to inspire people to look at one another with kindness, curiosity, and an open mind and heart. Integrating her passion for bringing people together with products designed to facilitate that connection, Riddel recently launched the 0.2 Meet Your Destiny brand, which includes a unisex fragrance that “evokes the emotional high of love and connection” and her most recent introduction, a ready-to-drink cocktail with an interactive can that creates opportunities to connect.


Read article   Read this related story on the top five trends in spirits and wine for 2021/2022.


According to Riddel, the 0.2 brand name, as well as the name of the company she founded to produce the products, 0.2 SIPS LLC, is reflective of her mission. “0.2 stands for the one-fifth of a second that scientists say it takes to make an instant connection with another, to feel that rush of excitement, and to experience an instantaneous chemical reaction in the body and brain,” she explains. “Meet Your Destiny [canned cocktail] is meant to elicit that feeling, that sensory rush of pleasure, in a drink.”

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report