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RTD cocktail and pack design follow the rule of thirds

RTD non-alcoholic negroni-style cocktail with three ingredients uses a label design that takes its three-bar color scheme from the palettes used on the packaging for each ingredient.

Pearlfisher utilized the recognizable brand elements from each of the three ingredients to communicate NOgroni in simple terms.
Pearlfisher utilized the recognizable brand elements from each of the three ingredients to communicate NOgroni in simple terms.

With its range of non-alcoholic distilled spirits, Seedlip has created delicious cocktails for the last four years. Earlier this year, Seedlip launched sister brand Aecorn Aperitifs with three varieties of non-alcoholic aperitifs for pre- and post-dinner drinking occasions. Their latest release is a non-alcoholic RTD take on the classic negroni cocktail, a popular Italian cocktail made of one part gin, one part vermouth rosso, and one part Campari, garnished with orange peel.

Having worked with Seedlip on the packaging for its namesake line of non-alcoholic beverages, as well as its Aecorn Aperitifs, brand design agency Pearlfisher was called upon to create a design for the the new product, called NOgroni, that would bring the dry drinking occasion into consumers’ homes. NOgroni comprises equal parts Seedlip Spice 94, Aecorn Bitter, and Aecorn Aromatic. Maintaining the rule of thirds, Pearlfisher utilized the recognizable brand elements from each of the three ingredients—the nature-inspired color palette, including the red/orange of Spice 94, the orange of Bitter, and the mauve of Aromatic, along with the font style and symbols—to communicate NOgroni in simple terms.

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