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Washington’s First Winery Debuts Aluminum Bottle

Chateau Ste. Michelle introduces its first wine in a single-serve format, using a 250-mL aluminum bottle can with playful graphics for four fruit-driven varieties.

Chateau

Featuring design elements that cue heritage and sophistication, but with a playful, contemporary twist, a new 250-mL aluminum bottle for four fruit-driven wine blends from Chateau Ste. Michelle was rolled out by the Woodinville, Wash., winery in July 2020. Founded in 1912, Chateau Ste. Michelle was the first winery in Washington and operates from a stately French-style winery Chateau that sits in the shadow of Mt. Rainier—aspects of its business that are depicted in the cottle’s graphics.

The new wine line is the first from Chateau Ste. Michelle to be packaged in smaller-serve aluminum bottles with resealable closures. The four varieties are sourced from its vineyards in Washington’s Columbia Valley and include a pale pink Rosé with ripe strawberry flavors, a crisp, refreshing Pinot Grigio with bright citrus characters, the Something Sweet White Blend, with peach and melon flavors, and an effervescent Bubbly variety, with apple and anise aromas.


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