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Vodka bottle is packed in a ‘party pouch’

Sobieski Vodka introduces a value-added pack that puts the spirits bottle into a pouch that can be used to mix and dispense cocktails, perfect for sharing.

The Sobieski Mix & Pour Party Pouch launched in July 2018, timed to leverage the house party season.
The Sobieski Mix & Pour Party Pouch launched in July 2018, timed to leverage the house party season.

Last year, Sobieski Vodka took a new tack in branding its 100% rye vodka from Poland, relaunching with new packaging and a new messaging campaign positioning the product as “free of pretense or flash.” Says Corinne Nassif, Vice President of Marketing for Sobieski, “The aim was to reposition the brand as the perfect choice for those who do not want to pretend, who are seeking real moments.”

Simple and streamlined, the new bottle uses a bold red label and strong white lettering. To further support the “authentic moments of truth” message, the brand initiated a number of in-store programs. Among them, it developed the Sobieski Mix & Pour Party Pouch, which sees the bottle packed in the Glacier Bag from RP & Associates, a sturdy pouch with dispensing tap that can be used to mix and dispense drinks.

Says Nassif, “The dispenser is ideal for house parties, providing the perfect way to prepare and share simple cocktails with friends.”

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