A passion for endurance sports, whole foods, and nutrition led triathletes Kate Weiler and Jeff Rose to form DRINKmaple, producers of Drink Simple, an organic plant hydration beverage now sold to U.S. consumers in combidome cartons from SIG.
Drink Simple is reported to be the first maple water to be packaged in combidome. The “Refreshingly Simple, Naturally Better” product is sourced locally in Vermont and became available in September. SIG’s composite carton, from its base to its differentiating dome, contains approximately 75% paperboard made from renewable raw wood material.
“Our maple water provides naturally sweet hydration, in addition to nutritional benefits not found in other drinks,” says Founder and CEO Weiler. “We set out to bring this delicious, better-for-you beverage option to consumers everywhere, and we strived to do so sustainably. This extends beyond our product processing, but also to our packaging.”
In the process of collecting the sap, no trees are harmed, ensuring many years of sustainable water supplies. By filling their Original Maple Water variety in SIG’s combidome, the brand is furthering its sustainability endeavors as carton packaging maintains a high content of renewable raw wood material.
According to a press release introducing the product’s packaging, cartons offer the smallest carbon footprint compared to alternative types of packaging, with combidome cartons manufactured using only raw cardboard made of pulp from trees in forests that are certified by the Forest Stewardship Council (FSC) or other controlled sources. This decision is visually displayed with the FSC label on each pack. The carton and its closure are fully recyclable.
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