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Sleek aluminum for Nivea

Nivea, one of the world’s most popular deodorants, has a new look for its female range in a tall, sleek, and shaped aluminum aerosol can.

Tall, sleek aluminum for Nivea brand.
Tall, sleek aluminum for Nivea brand.

The container was designed by Beiersdorf, owner of the Nivea brand, and manufactured by Ardagh Group. The three-year redesign process, one of the most important marketing projects in the brand’s history, has been carefully managed at all stages to meet advanced technical requirements and customer specifications.

A key aspect of the program were the two state-of-the-art multiple-stage necking systems at Ardagh’s specialist aerosol plant in Veenendaal, the Netherlands, to produce the uniquely shaped long sleek can in the most efficient and precise way.

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