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New lipstick kisses the conventional tube good-bye

Chinese company launches a lipstick product in a ‘kissable’ disc-shaped applicator, meeting consumers’ desire for packages that fit their time-starved lifestyles, says GlobalData.

Yujiahui Co., Ltd has launched Unifon Kiss U CC lipstick in a new packaging design in China
Yujiahui Co., Ltd has launched Unifon Kiss U CC lipstick in a new packaging design in China

According to data and analytics company GlobalData, the convenience trend is driving the consumer packaged goods sector across the globe. Busy urban dwellers are increasingly looking for products in packages that suit their time-poor lifestyles. To cater to this set of consumers, Yujiahui Co., Ltd has launched Unifon Kiss U CC lipstick in a new packaging design in China.

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