Budweiser celebrates 11 states with summer packaging

Budweiser swaps logo and other iconic elements of its packaging design on bottles and cans with the names, nicknames, initials and more of 11 states where its beer is brewed.

On shelves from July to September 2017, 11 different states will enjoy their own custom packaging.
On shelves from July to September 2017, 11 different states will enjoy their own custom packaging.

Beginning July 6, 2017, Budweiser released bottles and cans with the names of 11 states as part of the brand’s latest evolution of its iconic summer packaging. Available through the end of September, Budweiser’s newest look celebrates the local states Budweiser and its breweries call home.

Since 1876, Budweiser has been brewed across America, and its new state packaging pays tribute to the 12 breweries that produce America’s No. 1 full-flavored classic lager. The packaging will be specific to California (featuring two Budweiser breweries), Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce