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Budweiser celebrates 11 states with summer packaging

Budweiser swaps logo and other iconic elements of its packaging design on bottles and cans with the names, nicknames, initials and more of 11 states where its beer is brewed.

On shelves from July to September 2017, 11 different states will enjoy their own custom packaging.
On shelves from July to September 2017, 11 different states will enjoy their own custom packaging.

Beginning July 6, 2017, Budweiser released bottles and cans with the names of 11 states as part of the brand’s latest evolution of its iconic summer packaging. Available through the end of September, Budweiser’s newest look celebrates the local states Budweiser and its breweries call home.

Since 1876, Budweiser has been brewed across America, and its new state packaging pays tribute to the 12 breweries that produce America’s No. 1 full-flavored classic lager. The packaging will be specific to California (featuring two Budweiser breweries), Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia.

“Our new state bottles and cans celebrate the homes of our breweries and the communities that support them,” says Ricardo Marques, Vice President, Budweiser. “Since 1876, Budweiser has been proudly brewed across America, and this summer, we’re inviting local consumers to raise a cold one with us.”

On shelves from July to September 2017, 11 different states will enjoy their own custom packaging, each featuring custom copy changes as inspired by each local backdrop, including:

  • “Budweiser” on cans and bottles being replaced with each state name
  • The center medallion “AB” monogram updated withstate initials
  • “King of Beers” swapped to includeeach individual state motto
  • “Anheuser-Busch Inc.” replaced with each state nickname
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