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Cognac bottle gets disruptive design

Packaging for Martell’s new VS Single Distillery cognac is redesigned to tell the brand’s story and challenge the company’s traditional bottle shape.

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Cognac house Martell has unveiled Martell VS Single Distillery, a cognac from a single distillation source, with a new package design created by Nude Brand Creation. The packaging design highlights elements of the product story to provide differentiation within the category and helps consumers to better understand what makes it special.

A pioneer amongst cognac houses, Martell has a unique history spanning more than 300 years. It has always been dedicated to craft and innovation, and now it is planning to disrupt the VS category by launching a single distillation expression.

The shape of the traditional “montre” cognac bottle was the inspiration for the new bottle shape. Revived for the Martell VS Single Distillery Spirit, it is simple but elegant, which provides a point of difference versus the traditional VS category bottle shape.

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