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Texas vodka distiller uses retro bar imagery for bottle redesign

BJ Hooker unveils a new bottle design using Applied Ceramic Labeling to achieve a 3D effect for more shelf appeal.

Pw 183670 Bj Hookers Box 1 Lr

Vodka manufacturers often try to achieve an ever-loftier bottle creation that conveys the finesse of their product. But BJ Hooker’s, a Houston-based vodka distillery with roots reaching back to Prohibition, took a different approach with a strong bottle design that features 1950’s bar advertising applied with a ceramic labeling process.

The goal of BJ Hooker’s new bottle was to retain the fun, Americana personality of the brand by using retro cocktail ads—a BJ Hooker’s signature—and present them in a way that captures the vodka’s handmade, premium quality.

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