The latest edition to the growing trend toward moonshine-style spirits, Stillhouse 100% clear corn whiskey from Stillhouse Spirits Co. of Louisville “takes whiskey where glass can’t go.” The product, in one Original and five flavored varieties, is packaged in a first-of-its kind, fire engine-red metal can with vintage-style graphics.
“‘Throwback’ concepts are of the moment, and moonshine is no different,” says Stillhouse founder and CEO Brad Beckerman. “In search for authenticity, consumers are now more than ever connecting with products that appeal to a certain nostalgia. Stillhouse pays homage to the original entrepreneurs and hustlers—the moonshiners—by cutting against the grain to craft a spirit that goes beyond its origins.”
