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Aluminum bottle can for beer suits Montanans’ outdoor lifestyles

Craft brewery in Montana launches a reclosable bottle can for its most popular beer, offering active Montana consumers a portable, premium drinking experience.

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Philipsburg Brewing Company’s Maddy Mason knows Montanans work hard and play hard in Big Sky Country. That’s a big reason the company chose to package one of its most popular beers—Tramway Rye Pale Ale—in Alumi-Tek® reclosable aluminum bottles from Ball Corp.

“Montanans spend much of our time outside—hiking, fishing, floating, skiing, and ice fishing, to name a few examples, in settings that go well with a cold beverage,” says Mason, Sales and Marketing for Philipsburg. “We chose Ball’s Alumi-Tek bottle because we want to make sure that the beer ends up in your mouth and not in your boat! The smooth pour and distinctive look and shape of Alumi-Tek offers a premium drinking experience to our fans, and a look that makes our beer stand out on retail shelves in a growing craft beer market.”

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Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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