Supplied by M&H Plastics, the packaging has a bright, vibrant color scheme that reflects the exotic ingredients of pomegranate, orchid, coconut, raspberry, silk, and Argan oil. Fiona Dobson, Packaging Development Manager at ASDA, calls the new packaging “the perfect color palette for the bottles and caps.
“We’re delighted with the packaging for our new range,” Dobson continues. “The finished result has really helped to create presence on the shelf as well as improved quality perception within the Asda own brand category.”
