See What’s Possible in Packaging & Processing @ PACK EXPO International
See packaging & processing solutions from 2,600 exhibitors and gain insights from 150+ free educational sessions at PACK EXPO International.
REGISTER NOW & SAVE

Create a free Packaging World account to continue reading

New L'Oreal range has outer/inner packs

L’Oréal Paris has designed a sophisticated looking package for its high-profile Elnett hair product.

Inner and outer containers bring Elnett to market.
Inner and outer containers bring Elnett to market.

 

The outer container is injection molded in PET by RPC Bramlage. The inner bottle is extrusion blow molded of polypropylene by RPC Kutenholz to a special design created by L’Oréal. The bottle and the outer container are then assembled at RPC Bramlage.

Together with its distinctive trigger pump, the container provides quality packaging for a high-class hair care product offered throughout Europe. Its eye-catching nature has resulted in it featuring prominently in a TV campaign starring singer and TV personality Cheryl Cole.
 

Need help with your packaging project?
We’ve done the legwork to identify and vet experienced packaging and processing consultants you can contact directly for your next project. Decades of combined experience in packaging line engineering, machinery selection, package and materials development, and food processing operations.
See your advisor options now.
Need help with your packaging project?
Retail multipack suppliers, all in one place
25+ vetted systems for cups, tubs, and bottles — shrink, paperboard, banding, clip, and more. Free download.
Read More
Retail multipack suppliers, all in one place