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Transparent salt flake container provides differentiation

Square-shaped container replaces carton, permits consumers to see product on store shelves.

Sal Costa
Sal Costa

Spanish producer of salt Sal Costa now sells its “Sal Essentiel” in a striking square UniPak container from RPC Superfos. The transparent package now lets  consumers see the salt flakes through the packaging on the grocery store shelves.

According to a company press release, the pyramid-shaped salt flakes make people think of fine cooking and delicious food. However, in Sal Costa’s previous carton packaging, consumers could not see the flakes until they had bought the salt and opened the carton.

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