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Playful label designs for artisan cider 'upset the apple cart'

U.K. cider maker Orchard Pig works with design firm to capture the playfulness of its namesake in new labels that bring its product to the mainstream.

Pw 40362 Fruit Cider

A dynamic and charming new brand identity for U.K. artisan cider and juice producer Orchard Pig is allowing the company to scale up its core business and move into the mainstream. Brand design specialist Blue Marlin created the new look, which encompasses 16 products in glass bottles rolled out in on-premise and retail locations in early March.

According to Blue Marlin, it has worked with Orchard Pig for five years, since the company launched as a niche brand. Now that it has grown into a bona fide brand, Blue Marlin says, Orchard Pig needed a new look to “vault it into the big time” while reinforcing its credibility as a top-quality producer with an expanding portfolio of authentic products.

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