Diet Coke gets dressed for autumn

This fall, in a nod to the millions of people leaving a relaxing summer behind and embarking on a reenergized autumn, Diet Coke is launching a new, refreshed ad campaign and limited-time-only can design that will catch the eye of extraordinary individuals everywhere.

Pw 29878 Diet Coke
The latest evolution in Diet Coke’s iconic “Stay Extraordinary” campaign features a modern new look for fall on the Diet Coke aluminum can and a series of new ads on television and out-of-home. The ads connect with consumers using the witty and smart tone that marks the unique voice of Diet Coke.

 “Fall is a time for new looks and renewed energy, and Diet Coke’s new campaign and can design celebrate just that,” said William White, group brand director, Diet Coke, Coca-Cola North America. “It’s a reflection of the self-assured and confident people who enjoy Diet Coke every day.”

 Three new 15-second television spots, debuting on Sept. 3 during the U.S. Open, remind people that Diet Coke helps you Stay Extraordinary. The new spots are done in a vignette style and showcase the role Diet Coke plays in people’s lives.

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