Carol’s Daughter, a New York City company specializing in ethnic hair and skin care products, was born in the kitchen of Lisa Price, who began experimenting in the late 1980s with organic ingredients like soy, jojoba, and sweet almond to make beauty products. As her business grew, it received backing from such high-profile investors as Will and Jada Pinkett Smith and Mary J. Blige. While the products were well received, its use of stock packaging components relegated it to the mid-range beauty products category.
With its new Monoi Repairing Collection, which employs Tahitian monoi oil, bamboo water, and silk conditioners to strengthen and repair damaged hair, Carol’s Daughter opted for a number of custom packages that could take the 23-SKU line to a more upscale level.
“They wanted to be the first to be at the higher-end retail stores like Sephora, Ulta, and Macy’s with a product that was missing from this market,” explains Jack Corcoran, senior packaging manager at Berlin Packaging, which supplied the custom components.
