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'Comps' give vodka bottle arresting color

Quay Vodka Mediterranean’s glass bottle raises the graphic intensity in the spirits aisle through stunning color.

DECORATIVE CARTONS. A co-packer bundles bottles of Quay Vodka Mediterranean into six-pack display cartons for shipment to stores
DECORATIVE CARTONS. A co-packer bundles bottles of Quay Vodka Mediterranean into six-pack display cartons for shipment to stores

Bravado Imports achieved this effect using color “comps,” which are reproductions of actual package samples. This approach is a departure from brand owners that typically work from package renderings generated on a computer screen.

“Appearance was critical to achieving the premium look,” says Carl Perman, senior vice president at Comp24 (www.comp24.com), which created Quay Vodka’s color comps. “In 2-D on a monitor, you would not get a feel for the transparency. Here, the saying, ‘What you see is what you get’ is not true.”

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