Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

'Comps' give vodka bottle arresting color

Quay Vodka Mediterranean’s glass bottle raises the graphic intensity in the spirits aisle through stunning color.

DECORATIVE CARTONS. A co-packer bundles bottles of Quay Vodka Mediterranean into six-pack display cartons for shipment to stores
DECORATIVE CARTONS. A co-packer bundles bottles of Quay Vodka Mediterranean into six-pack display cartons for shipment to stores

Bravado Imports achieved this effect using color “comps,” which are reproductions of actual package samples. This approach is a departure from brand owners that typically work from package renderings generated on a computer screen.

“Appearance was critical to achieving the premium look,” says Carl Perman, senior vice president at Comp24 (www.comp24.com), which created Quay Vodka’s color comps. “In 2-D on a monitor, you would not get a feel for the transparency. Here, the saying, ‘What you see is what you get’ is not true.”

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?