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Seagram's becomes 'cooler' for winter

After nearly 20 years, Seagram’s Cooler beverages are now available in a completely new packaging presentation: new glass bottle, label, and graphics.

Pw 12243 Winter Berry Bottle

To mark the occasion, the company introduced its first seasonal winter flavor, Cranberry Apple Winter Breeze, that will be available through the end of January.

Seagram’s Coolers, now owned by Pernod-Ricard, is marketed by United States Beverage L.L.C., Stamford, CT.

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