Ergonomic package design

A package designer of award-winning containers suggests that ergonomic considerations could help lift your packaging above the competition.

Pw 12158 6 Nl Pi Rl Ergomayo

Design expert Bryce Rutter, founder and chief executive officer of Metaphase Design Group, is a proponent of the integration of ergonomic considerations into package designs. His approach, called the “Ergonomics of Living Design Process,” has worked for companies like Kraft, Kellogg’s, The Solo Cup Co., and Pfizer Consumer Healthcare.

Rutter divides consumer packaged goods companies into the following camps:

1. The Believers Companies that understand the direct linkage between ergonomic design and financial performance and know that good design is good business sense.

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