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Packs display Oriental beauty

“Beauty Voltage” from Shiseido Co. Ltd., Tokyo, Japan, is generating an on-shelf buzz.

Pw 12745 Shiseido

The premium line of bottled, tubed or jarred skin-care products uses a red-to-gold color-changing effect for a unique look.

The effect is achieved using BASF’s Variocrom® Magic Red K 4411 Color Variable Pigment™. The inorganic, flake-like pigments display varying shades of color, depending on the viewing angle. The printed polypropylene or polyethylene terephthalate containers are blow-molded using the Variocrom powdered pigment, which is composed of coated aluminum flakes.

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Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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