Packs display Oriental beauty

“Beauty Voltage” from Shiseido Co. Ltd., Tokyo, Japan, is generating an on-shelf buzz.

Pw 12745 Shiseido

The premium line of bottled, tubed or jarred skin-care products uses a red-to-gold color-changing effect for a unique look.

The effect is achieved using BASF’s Variocrom® Magic Red K 4411 Color Variable Pigment™. The inorganic, flake-like pigments display varying shades of color, depending on the viewing angle. The printed polypropylene or polyethylene terephthalate containers are blow-molded using the Variocrom powdered pigment, which is composed of coated aluminum flakes.

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