Packs display Oriental beauty

“Beauty Voltage” from Shiseido Co. Ltd., Tokyo, Japan, is generating an on-shelf buzz.

Aug 31, 2004

The premium line of bottled, tubed or jarred skin-care products uses a red-to-gold color-changing effect for a unique look.

The effect is achieved using BASF’s Variocrom® Magic Red K 4411 Color Variable Pigment™. The inorganic, flake-like pigments display varying shades of color, depending on the viewing angle. The printed polypropylene or polyethylene terephthalate containers are blow-molded using the Variocrom powdered pigment, which is composed of coated aluminum flakes.

BASF Corporation

Shiseido

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Pt 26 5 Wrapping Equipment Final 00 00 01 11 still001

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The design references Rio’s beachfront culture and is intended to function both as beverage packaging and as a collectible souvenir linked to Rio.

Corona, Jack Daniel's, and Calsberg Introduce Innovative Packaging Changes

At The Soap Gal’s Mesa, Ariz. facility, workers pack soap bars with a Yeaman cartoner noted for size adaptability and quick changeovers.

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