Belgian brewer moves fast to barrier-coated bottles

Deposit legislation in Germany spurred Martens Brewery to invest in an in-house line for making, coating, filling, and packaging of PET beer bottles.See video

Top right photo shows two of the three Actis 20 coating systems running at the Martens Brewery.
Top right photo shows two of the three Actis 20 coating systems running at the Martens Brewery.

In late 2002, envirocrats in Germany calculated that less than 72% of the beer, soft drink, and mineral water sold in Germany was packaged in refillable containers. So in January of 2003 they enacted a mandatory deposit of 0.25 eur (US $ 0.32) on every non-refillable beer, soft drink, or mineral water container in the marketplace.

As soon as the law took effect and German consumers started bringing their empty beer containers to retail stores to get their deposits back, the retailers knew they had a mess on their hands. Among the issues that had to be worked out:

• Why should a retailer go to the trouble of accepting and processing a returned beer package if there was no way of knowing that it was bought at one of his stores in the first place?

• How to keep cans and bottles from leaking their remaining contents and causing a mess and possible infestation problems.

• How to keep returned glass from breaking and harming someone.

• How to organize one handling system for recycling glass beer bottles and one for beer cans.

Within a few short months, one large retailer in Germany, Aldi, had the answer to all its beer-package-related problems: remove all beer from the shelves. That’s where the adventure began for Martens Brewery of Bocholt, Belgium, where eight generations have carried on a proud brewing tradition. Recognizing the Aldi situation as an opportunity for a whole new approach to beer packaging, Martens bought a building a short distance from its brewery and installed enough stretch/blow-molding, barrier coating, palletizing, depalletizing, and filling equipment to put Aldi back in the business of selling beer—this time in non-refillable PET bottles. Stretch/blow molding and Actis barrier coating systems are from Sidel, while rinsing/filling/ capping and labeling systems are from KHS.

By August, beer was back at Aldi. But only one brand, Aldi’s own Maternus Premium Pilsener, made the return, and all of it is in .5-L PET bottles filled by Martens. Aldi prefers PET over non-refillable glass and cans because, unlike glass, PET doesn’t break, and, unlike both cans and glass, PET is more sanitary as long as the consumer puts the cap on before bringing the bottle back for a deposit.

Also important is the Aldi logo molded into the shoulder of every bottle. Under the current legislation, a retailer must take back any non-refillable beer package identical to the ones it sells. Thanks to the logo, Aldi’s store personnel can quickly reject any PET beer bottle that wasn’t purchased at an Aldi store. Since Aldi has to pay a recycler to collect and process the bottles it takes back, it wants to make sure it isn’t paying to recycle bottles purchased at some other retailer.

Four key criteria

According to Jan Martens, director of the Martens Brewery, a number of plastic bottle technologies were explored before the blowing and coating option was selected. Four key criteria guided the firm in its search, says Jan Martens.

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