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Barrier bottle to broaden Apple & Eve markets

Apple & Eve’s new monolayer barrier PET bottle from Graham Packaging offers the juice packer new ways to market its single-serve 10-oz bottles of juice.

Pw 14213 Apple Eve Berry

The bottle is a joint development between Graham and BP Chemical, which provides the Amosorb™ DFC oxygen scavenger technology.

“When blended into a single layer of PET, the Amosorb helps create a barrier that protects oxygen-sensitive beverages such as fruit juices,” says George Peterson, a business director in Graham’s Food & Beverage Business Unit. Graham calls the bottle Monosorb™.

Roslyn, NY-based Apple & Eve began to fill the new bottle in July. It will replace a nonbarrier 10-oz bottle sold exclusively through club stores in a 24-count multipack. “The new barrier bottle will allow us to expand into different distribution channels,” says Mary Ellen Brothers, Apple & Eve purchasing manager. “We could sell through club stores because of their rapid turnover. Now, we’ll look at other channels where the shelf life needs to be longer, especially because the product will move through customer warehouses. So the time between packing and getting product into the homes is extended.”

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