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Ocean Spray goes rectangular

Ocean Spray, the firm that brought the first hot-filled PET bottle to the U.S. marketplace way back in ’85, is launching the Ripple Grip bottle, a new variation on the same hot-fill theme.

Pw 16338 Ocean Spray

Named for its rippling sidewalls, the 64-oz PET bottle with 43-mm neck finish has a rectangular shape compared to the round 64-oz PET “grip” bottle it’s replacing. Weighing 82 g, the new bottle is only 1 g lighter than the round grip bottle, so the two cost about the same. But the new design has benefits galore, says Ray Bourque, director of packaging and processing technology at the Lakeville-Middleboro, MA-based grower-owned cooperative.

“It allows for better storage in trucks, supermarkets, warehouses, and refrigerators,” says Bourque. “It allows us to store 10 rectangular bottles in the same shelf space as eight round bottles.”

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