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Whish Body Products is 'pumped' about new travel kit pack

Airless pump dispenser provides differentiation for Whish Body Products’ high-end personal care travel kit.

Whish_Body_products
Whish_Body_products

After a “soft launch” earlier this year in Arizona, Scottsdale-based Whish Body Products introduced its personal care travel kit in the U.S., Europe, China, Australia, and the Middle East. The kit contains three slender biaxially oriented polypropylene dispensers equipped with nonfoaming airless pumps supplied by Mega Pumps.

Each of the three dispensers offers customers 1.2 oz of product, one filled with Pomegranate-scented liquid body wash, one with shaving cream, and a third with body butter lotion. With a $20 suggested retail price, the products are sold in “high-end” outlets, contained within a zippered polyvinyl chloride carrying bag. The 0.5-mil bag measures 6.5x1.625x5 in., and is sourced in China.

“The airless pump that Mega Pumps provides is a unique packaging solution because most travel sets come in tubes,” explains Whish president Jesse Werner. “With the pump, you get full evacuation of product. In tubes, you can’t get every last drop out. That’s important for us, particularly with our rich shaving cream. We also have requirements from a visual aspect, and the Mega Pumps have a tall, lean look that fits our packaging goals.”

Werner says that Whish worked previously with Mega Pumps, “for our best-selling product, an ingrown hair serum that uses a smaller Mega Pump. As far as we are concerned, the Mega Pump product is the best pump we have found in terms of performance.”

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