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Pepsi Americas relaunches juices in curved carton

New aseptic carton line in Prague helps Pepsi Americas Central Europe Group provide a 12-month shelf life that extends ambient distribution of Toma and Tropicana juice brands in the Czech Republic, Slovakia, and Poland.

Pw 8378 Pepsi Toma Ananas Nektar 1 L

An aseptic gable-top paperboard/aluminum foil carton with a distinctive curved panel provides marketing differentiation and distribution advantages for 1-L juices sold by Pepsi Americas Central Europe Group (PAS CEG).

Supplied by Elopak (www.elopak.com), the Pure-Pak® Curve cartons helped PAS CEG reintroduce juice and nectar varieties last summer. The cartons replaced brick-shaped cartons from a different vendor. In January, PAS CEG launched the Tropicana brand in these cartons into Hungary.

“In 2005, Pepsi Americas Central Europe Group made the strategic decision to increase its long-term investments into its juice-based brands,” says Petr Mlatecek, marketing director for PAS CEG based in Prague, Czech Republic. “Consequently, in November, 2005, the Elopak Pure-Pak Curve carton was selected as the best packaging, both from an economic perspective, as well as its suitability to address local consumer needs.”

An aseptic Elopak line was installed in Prague that “allows Pepsi Americas’ products to have a 12-month shelf life, with ambient logistics and placement,” says Mlatecek. That’s an important benefit since the refrigerated distribution chain in these countries isn’t as developed as it is in the United States.

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