“We are the first and currently the only stimulation beverage in the market and we are pioneering the stimulation beverage category,” says Barry Edelstein, president and chief operating officer for West Conshohocken, PA-based Fever Beverage USA. “We wanted a package that would also be unique, project a premium image for our alternative beverage, and help keep the beverage cold longer. The aluminum bottle really fit the bill because it has a brushed steel look with high-end graphics. We also like the feel of the heavier aluminum bottle.”
He says, “We chose a 14-ounce bottle so that it would be unique and stand out from other alternative beverage products. Furthermore, it offers consumers more product than similarly priced 8- and 12-ounce bottles or cans.”
