Dual bottle dials in a custom tan

Fiji Blend debuts tanning lotion innovation through a nifty two-in-one bottle and a lenticular carton.

Pw 12888 Shades Of Darkness

People display their individuality when it comes to their tanning ability or desire. Now new Shades of Darkness customized bronzing system allows users to dial in their own tan settings.

“What we’ve done with Shades of Darkness is designed a product to customize a level of darkness that’s right for each consumer,” explains marketing director Yana Simone of Fiji Blend, Malibu, CA. “Each consumer chooses the specific shade they want. We’re very excited to introduce this innovative new idea that will revolutionize the tanning industry.”

The packaging, which Simone says “plays a huge role” in the effort, marks the U. S. debut of the Versadial variable dispensing technology.

Appearing at first glance as a single bottle, the package is actually two 3-oz half-bottles that lock together tongue-in-groove style. One side holds the “light” formula lotion, the other the “dark” bronzer that contains a higher percentage of the active ingredients including self-tanners and bronzers.

Rotating the cap regulates the ratio of product dispensed from the bottles. As the Versadial dispensing head rotates, it simultaneously positions an interior disk at a premeasured angle and setting to the pump pistons. These angles determine the extent to which each pump will be engaged when the actuator is pressed, precisely affecting the amount of product that is dispensed from each bottle. Mixing ratios from 0 to 100%, in as little as 5% increments, can be preset.

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