Super-sized design

Products include Golden Roast Peanuts, Honey Roasted Peanuts, Whole Cashews, and Mixed Nuts with Peanuts. Motivated by research that shows that larger sizes are consumed at a higher rate than smaller sizes, Fisher believes this change will result in incremental sales and profits. The 18 SKUs use a clear canister is topped with a red closure. The labels retain Fisher’s classic graphic design, complete with recognizable brand name and familiar red background. A stylized ribbon device on the label identifies the type of nut. Fisher nuts are available at markets across the country.